An Old Sign in France ...

When I was on my trip 1 year ago
with Diane and Nigel
we did a lot of sightseeing ..
and as you know in France you
can see so many different things.
 
And one is the old signs .
 
We came across this sign . (wonder if Diane remembers)
 
Diane has a few blogs , here is a link to her PhotoDiary.
 
 
BYRRH  is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif.
 
With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions
 
Brothers Pallade and Simon Violet, drapers from Thuir (France), decided to take advantage of the wine fever in the region to develop an apéritif wine flavored with cinchona. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic. This was because the local apéritif producers were displeased about competition with their established brands.
 
Rebranding the brothers' aperitif as a health drink got around this problem, and Byrrh was sold in pharmacies
 
Interesting as I was doing my google search
I came across a sign just like the above  
 being  sold on Etsy..!! (click on link)
and an interesting
post HERE using Byrrh in a cocktail.
 
Enjoy if you do make a Cocktail !!
 
♥♥♥♥♥
 
 
 

Comments

  1. I like the idea of it being a health drink ...lol

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    1. Yeah we should just stick to that excuse :-) I am pleased I managed to trace information though.

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  2. I love doing the research when I come back also.

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  3. I love doing the research when I come back also.

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    1. Hi Jackie , We learn so much through research :-)

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  4. Anne I remember the sign, but have not got a clue where it was and I am sure I did not take a photo! Great shot and info. Interesting that there is a sign on Etsy for sale! Have a good week Diane xox

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    1. Hi Diane , I have no idea where it is either , I don't think you took photo either, Very interesting how it came about. Glad you like the post. Yes I could not believe it , the same sign on Etsy !! Have a good week too. Anne xox

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  5. Anne, What are the odds that you'd notice that sign and remember to research it. I'd love to try some. Wouldn't you? Thanks for playing along with Dreaming of France. Here’s my Dreaming of France meme

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    1. Hi Paulita , I have had a problem with my photo storage and it put them all out of order , so was going through them , and thought it would be a good one for a post. Yes I would love to try some :-) , Not had a cocktail for a long time, I will do some more post of France soon ,

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  6. It sounds interesting. One of those drinks you try when you are on holiday that never quite taste the same if you bring some home with you.

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  7. Everything the French have has a story or history behind it. It is what makes them so interesting.

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  8. I've not come across that before, but then, every trip to France we've made, has been a voyage of discovery
    So sorry I didn't send you a PC from Anglesey, I just ran out of time, so occupied with the grandchildren,
    hope you're keeping well,
    love di xx

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  9. oh that sounds peculiar, I have never heard of it! I'd be willing to try it though :-)

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